Talking about law protecting the brand, Dr. Vo Dai Luoc comments: All the countries own strong brands can be managed - including the law, the state apparatus, operating methods – are very good. And the policies and the way of management of Vietnam have been currently  tolerated for enterprise cheating, which discourages entrepreneurs  have the will in building  strong brand. The relationship between the state - enterprise – consumer  today are referred  as a optimal "solution", isn’t it ?
There are many examples of employee in the big enterprises and companies, after a period of accumulating company's secrets, and technologies went definitely without nostalgia, creating  new products which are competitive with old brand. This would have nothing to say, if these new products are developed fairly, publicly for the benefit of consumer and the sponsor of law and state. However, in fact, there are many cases in these brands only develop in cheating way; new product is akin to the old, but the quality is much poorer.  The reason for this moving back is because of the copy, inexperienced and also lacking capital, poor investment.
For example, in the field of producing dry mortar industry in Vietnam, Mova dry mortar brand is built and manufactured on modern line, large capacity from Germany, which uses  nano technology to create lines of packaged, ready-mixed, advanced product,  with many outstanding features to meet the rigorous requirements of the consumer.  But next to this "mainstream" industrial dry mortar, there are products are also called industrial dry mortar, which are packaged and ready-mixed, but in fact, they are actually produced manually with small capacity.
The main advantage of premixed dry mortar line as Mova is "self-contained, no waste, sand is screened and dried  at high temperature and removed all impurities ...". However, the business of "copy" do not meet that such industry requirements. The halfway industry is built with low cost and halfway technology line can only create products with the same form but the quality will be much worse.
To alleviate these products of “copy” brand line. Consumer need to be wise, and verify information. Accordingly, if necessary, consumer may require manufacturers to provide specifically technology line, even seeing the sighted plants. Because observations is the best teacher, and we should not  believe in the modern ... on paper! In addition, to demonstrate the ability of company is advanced, we should look at capacity profile, it is impossible that strong enterprises only rely on limited fund, new establishment. In the field of dry ready-mixed mortar and tile glue line, pressing circuit, building enterprises need explore deeply units working in these fields; after having information,  collation information, compare and collate to find out strong units which are the most power ability. best quality products and best service.
Besides consumers, the management agencies should also have effective measures to protect legitimately for brand. Mr. Le Phuoc Vu - Chairman of Lotus Group once suggested: " Enterprises do business with honesty are now competing with the enterprises do business cheatingly, trick consumers. This phenomenon has become common, but the state agencies  can not prevent. If this condition is continuous, it will be so hard to create strong brands."
Also sharing this claim, Ms. Pham Thi Lan Anh, Chairman of A&P Group said that if a brand wanted to develop long-term, it could only be constructed by doing business properly, always putting the quality of product and the right of customer on the top. But to achieve that, enterprises  need to have the support of the state management agencies  for protecting brand policy specifically  and strictly. Besides, consumers also needed to be wise consumers, they should learn to be careful to choose the exact products which they need to ensure the best quality.
And while the enterprises are almost to "singlehanded" in "the career” of "self-protecting” their brand, one more important issue is arisen-
Unfortunately, in the absence of a close collaboration between all parties: authorities - enterprises and consumers. In particular, every enterprise should also improve the ability of protecting themselves by the loyalty of employees